Improving Data Quality and Platform Trust for Publicis Media
"Automated quality assurancemade a lot of sense for us because a lot of time was lost due to manual quality checks. With the new quality assurance solution, we can create a high level of transparency for all sides driven by automated checks."
Director of Data Engineering, Publicis Media
About this project:
Publicis Media needed to increase transparency and trust in their data platform, where quality issues were being corrected manually and inconsistently.
We began with a thorough analysis of the current setup and stakeholder requirements, followed by automation potential evaluation. Then we designed and implemented a tailored quality assurance solution leveraging existing infrastructure.
By defining quality roles, levels, and scalable processes, we enabled early detection, better governance, and broader adoption across business units.