CBTW partnered with Micadoni, a prominent furniture retailer owned by the Beso Lux Group, to overhaul their digital marketing strategies and enhance online sales across Europe. Our comprehensive approach included optimizing ad campaigns on Meta and Google, refining audience targeting, and implementing dynamic budgeting to maximize return on ad spend (ROAS). This strategic collaboration led to remarkable improvements in Micadoni’s digital presence, increased sales and optimized ad spend.
Key Achievements
- Precisely targeted marketing campaigns: Develop and implement ad content tailored to specific markets to greatly increase engagement and conversions.
- Dynamic ad spend optimization: Adjusted ad budgets in real-time to focus on high-performing campaigns, improving overall ROAS.
- Significant revenue growth: Achieved a 500% increase in sales and a 21x return on ad spend during Black Friday month, demonstrating the effectiveness of our targeted marketing strategies.
Impact
CBTW’s partnership with Micadoni has transformed their approach to e-commerce marketing. By integrating advanced analytics, personalized advertising and strategic market expansion, we delivered a scalable and effective marketing solution. The project not only revitalized Micadoni’s digital sales, but also established a solid foundation for future growth. Our focus on data-driven decisions and market-specific strategies ensured sustainable success and digital marketing effectiveness for our client.
Explore the full success story here.