As part of a strategic initiative to increase global recognition and credibility, SC Lowy, a leading asset manager, partnered with CBTW to overhaul its brand identity and web presence. This project included end-to-end branding solutions and website redesign services, demonstrating our comprehensive approach to digital transformation.
The brand identity challenges they faced
SC Lowy Lowy is a privately held $3.4 billion asset manager with a 15-year track record of investing across the full credit spectrum, focused on opportunistic corporate credit within liquid and illiquid non-investment grade markets. With a track record of robust returns and strategic market insights since 2009, SC Lowy sought to expand its market presence and engage more effectively with a global client base.
For this reason, SC Lowy faced the dual challenge of updating its branding to reflect its diverse team and developing a website that would reflect this identity through modern, engaging and informative design for potential investors.
Branding challenges
- Create a cohesive brand identity that resonates across diverse international markets.
- Ensure consistent application of the new brand across all platforms to solidify global recognition.
Website challenges
- Create a modern, engaging website that aligns with the new brand identity.
- Enhance the site’s functionality to serve as a central information hub for potential investors.
Our branding and web development solution
Our branding and web development strategy was designed to deliver tailored solutions, combining creativity with practical implementation to ensure that SC Lowy could achieve and sustain long-term benefits.
Developing the branding strategy
We initiated a series of co-creation branding workshops to explore SC Lowy’s culture, values, and goals. This collaborative approach ensured that the brand identity truly reflected the company’s essence.
These sessions resulted in a brand identity thought to distinguish the firm in a crowded market that was translated into a new logo, color scheme, and comprehensive branding materials such as business cards, social media templates, and a brand book.
Website redesign and development
In parallel with the branding, our design and development team collaborated on the development of a modern website that embodies SC Lowy’s new corporate identity. This approach ensures that businesses have a digital presence that is both current and compelling.
We used advanced UI libraries and integrated a user-friendly CMS on WordPress that allows for future updates, which made the website a scalable solution for content management.
Benefits of the rebranding
The new brand identity and website have provided SC Lowy with a reliable and modern platform to attract a global audience:
- Brand consistency: The comprehensive brand guidelines ensure that all future communications maintain a consistent, professional image that reflects SC Lowy’s values and market position.
- Enhanced user experience: The website’s modern design and responsive functionality make it more accessible and engaging for users, facilitating better information dissemination and user interaction.
Our expert insights
Alexander Vandebeek, our Product Design Solution Leader, commented:
“This project was a great opportunity to redefine what SC Lowy stands for in the financial world. Through extensive workshops and creative sessions, we captured the essence of their dynamic team and reflected it in their new branding and website. Our end-to-end branding solutions and website redesign services provide companies with the tools they need to compete effectively.”
Conclusion
Our work with SC Lowy leveraged our deep expertise in Product Design and CMS & Web Development to craft a solution that integrates user-experience insights with robust technical execution. By focusing on a collaborative design process, we ensured the final product was visually appealing and functionally superior. This close partnership between our design and development teams resulted in a modern, attractive and performant platform tailored to its audience. SC Lowy now benefits from a cohesive brand identity and a powerful digital presence that accurately reflects their global capabilities and supports their ambitions for growth and leadership in the financial sector.
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