In response to a growing need for operational efficiency and digital innovation, a European packaging company in Switzerland asked CBTW to develop a customized digital platform. The project aimed to streamline their complex ordering processes across more than 20 production sites and 10 trading subsidiaries operating in several countries. The customized digital platform was intended to cover all these requirements comprehensively.
The challenge: Building a seamless digital E-experience
Our client needed an all-encompassing digital platform to optimize both customer and internal processes. Specifically, they needed a solution that could:
- Provide customers with an intuitive interface to easily select products, place orders, and communicate with sales representatives as needed on the customized digital platform.
- Provide sales and administrative teams with tools to efficiently manage orders and ensure smooth customer interactions through the digital platform.
- Seamlessly integrate with their existing industrial, commercial, and back-office systems, which were highly complex and spanned multiple countries.
Our approach: Tailored solutions for maximum impact
Our team of experts used a structured and collaborative approach to ensure that all aspects of the project were aligned with the client’s business goals and operational needs for the digital platform.
- Strategic Ideation: We facilitated a one-day ideation workshop to create a clear, actionable roadmap and ensure buy-in from all key stakeholders for the development of the customized digital platform.
- Stakeholder Collaboration: Working closely with the CEO, marketing teams, and directors, we ensured that every aspect of the project aligned with the organization’s strategic goals.
- Deep persona analysis: We carefully analyzed and mapped the various user and employee personas to design features that addressed real-world needs.
- Prioritized feature development: Using a structured prioritization matrix, we detailed and ranked the required features to ensure that the most impactful features were addressed first.
- Design and prototyping: Starting with low-fidelity wireframes, we progressed to high-fidelity, clickable prototypes that allowed for early testing and validation with customers and management on the digital platform.
- Custom Design System: To ensure consistency and ease of use, we developed a design system that perfectly aligned with the company’s established digital identity.
- Rigorous testing and validation: We tested the prototypes directly with users to ensure that the customized digital platform’s functionality met their expectations and improved operational efficiency.
- Development support: Throughout the development phase, we worked closely with the client’s technical teams to ensure that the final product met the vision established during the design process.
Results: A streamlined and scalable marketplace
The digital platform we developed delivered significant improvements for both our client and their customers:
- Smooth integration: The customized digital platform was fully integrated with the company’s existing industrial, commercial, and back-office systems to allow for streamlined operations across borders.
- Improved product visibility: Customers gained better access to the complete product catalog on the digital platform, making it easier to find and order the right products.
- Streamlined sales and ordering processes: Digitizing the sales process, from order placement to tracking, greatly improved the efficiency of internal operations and customer management on the digital platform.
- Competitive differentiation: Our client now offers a unique, comprehensive digital platform solution in its industry, differentiating it from competitors and strengthening its market position.
By deeply understanding our client’s challenges and working closely with their teams, we delivered a customized digital platform solution that not only met their immediate needs but also positioned them for long-term success. Through this project, CBTW demonstrated its ability to combine strategic thinking with deep technical expertise to deliver high-impact solutions that address our client’s complex business and digital challenges.
Looking to resolve a similar challenge? Contact us today to learn more about our Product Strategy and Design Services.
