App Redesign: Product Design Driven by User Research
We supported the redesign of a telecom app that had become confusing as more services were added, using in-depth user research to uncover navigation issues and shape a clearer structure. Based on this, we reworked the information architecture, unified overlapping tabs into a single Product Tab with a three-level hierarchy, and iterated UX/UI designs with prototypes and usability feedback. The result was a simpler, more intuitive app with measurable impact: higher task completion, more active users, faster navigation, and better satisfaction, moving the product closer to its goal as a multi-service hub.





