Sector

Telecommunications & Media

Telecom and media operations depend on systems that must scale, perform, and adapt continuously. From network platforms and customer systems to data, automation, and content delivery, CBTW helps operators improve efficiency, control costs, and modernize infrastructure without disrupting services.

50-70%

reduction of issue detection

100%

of data is profiled regularly

Improving Telecom & Media Operations in Practice

Improving Data Quality and Platform Trust for Publicis Media

"Automated quality assurance made a lot of sense for us because a lot of time was lost due to manual quality checks. With the new quality assurance solution, we can create a high level of transparency for all sides driven by automated checks."

Director of Data Engineering, Publicis Media

About this project:

Publicis Media needed to increase transparency and trust in their data platform, where quality issues were being corrected manually and inconsistently.

We began with a thorough analysis of the current setup and stakeholder requirements, followed by automation potential evaluation. Then we designed and implemented a tailored quality assurance solution leveraging existing infrastructure.

By defining quality roles, levels, and scalable processes, we enabled early detection, better governance, and broader adoption across business units.

PARTNERS

Backed by strong alliances

TRENDS & CHALLENGES

Key challenges facing telecommunications and media leaders

Scaling customer experience across complex ecosystems
Operators must deliver seamless, real-time experiences across channels, products, and platforms. Legacy systems, fragmented data, and complex catalogs make consistency difficult to achieve.
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Improving efficiency under cost and automation pressure
Rising costs and talent constraints are pushing operators to automate operations across customer, network, and service workflows, while maintaining service quality and control.
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Modernizing infrastructure without disrupting services
Cloud-native transformation introduces complexity across OSS/BSS, integrations, and data environments. Managing migration while maintaining continuity remains a major challenge.
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Securing platforms, content, and distributed systems
Expanding digital platforms, APIs, and content distribution increase exposure to cyber threats. Protecting infrastructure, data, and intellectual property is critical to maintaining trust and continuity.
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How we support telecom and media operations

Software Engineering

Building platforms and applications that support customer interactions, service delivery, and digital products across channels.

AI & Data Platforms

Cloud & Enterprise Platforms

Cybersecurity

Strategy, Product & Transformation

OUR SOLUTIONS

Built for performance, scale, and operational control

AI-Enhanced Customer Engagement
Deliver faster, smarter, more personalized experiences at scale.
AI-Enhanced Customer Engagement
Stronger journeys, reduced churn, and real-time support with less effort.
- Automate first-level support with AI agents and smart routing
- Use journey analytics to detect drop-offs and optimize funnels
- Personalize touchpoints with dynamic content and behavioral data
Smart Process Automation
Accelerate operations and cut costs with intelligent process automation.
Smart Process Automation
Faster processes, fewer manual tasks, and better cost control.
- Identify inefficiencies through Process Mining and advanced analytics
- Automate repetitive tasks using Robotic Process Automation (RPA) and Agentic AI
- Improve business process control, scalability, and traceability
Cloud-Native Infrastructure Modernization
Support growth and innovation with scalable, flexible systems.
Cloud-Native Infrastructure Modernization
More agility, fewer silos, and better cost control.
- Migrate OSS/BSS components with tailored cloud strategies
- Implement integration layers to unify legacy and modern apps
- Manage hybrid and multi-cloud environments efficiently
Modern Data Platforms & BI
Turn data into real-time insight and operational excellence.
Modern Data Platforms & BI
Better decisions, NPS, and more responsive teams.
- Centralize data across channels with modern architecture
- Automate dashboards for KPIs, churn, and usage patterns
- Embed predictive models for upsell and retention
Sustainable Network & IT Optimization
Reduce energy use and emissions while improving performance.
Sustainable Network & IT Optimization
Fewer costs, easier ESG reporting, and smarter resource allocation.
- Identify high-consumption assets with data-driven analysis
- Automate workload placement to reduce energy demand
- Monitor ESG metrics and clean-tech performance

CLIENTS

Trusted by telecommunications & media leaders across the world

LET’S CONNECT

Empower your business with our industry experts

Telecom and media leaders need systems that improve performance, control costs, and support continuous change. Whether you are modernizing platforms, scaling automation, or improving operational efficiency, we help you define priorities and execute without disrupting services.

Contact an industry expert

TELECOMMUNICATIONS & MEDIA INSIGHTS